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How to Run Facebook Ads: Beginner’s Guide to Advertising on Facebook

Digital Marketing Expert
June 6, 2025
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    In today’s digital world, Facebook is more than just a place to connect with friends—it’s a powerful platform for businesses to reach new customers. With billions of users around the globe, Facebook ads offer an effective way to promote products, services, or events to a targeted audience. Whether you're a small business owner, freelancer, or marketer, running Facebook ads can help you grow your brand and boost sales.

    This beginner’s guide to advertising on Facebook will walk you through the basics of setting up and running your first ad campaign. You don’t need to be a tech expert or have a big budget to get started. We’ll explain everything in simple, easy-to-understand language—from choosing your goals and creating your ads to targeting the right audience and tracking results. If you're new to Facebook advertising, this guide is the perfect starting point to help you succeed.

    What Are Facebook Ads?

    Facebook Ads are paid advertisements that businesses use to reach people on Facebook, Instagram, Messenger, and other Meta platforms. These ads can appear in many places, like your news feed, stories, reels, or even videos. As a business owner or marketer, you create the ad, decide who you want to show it to and set a budget. Then, Facebook uses its smart system to show your ad to the right people—those who are most likely to be interested in what you're offering.

    These ads can include images, videos, carousels (multiple photos), and links to your website or store. Whether you're promoting a product, service, or event or just trying to grow your page followers, Facebook Ads can help you reach more people.

    Why Facebook Ads Are Great for Beginners and Small Businesses

    Facebook Ads are beginner-friendly and budget-friendly. You don't need a lot of experience or a large marketing team to start. The platform is designed to guide you step-by-step, making it easy to create and launch your first ad.

    For small businesses, this is a powerful way to compete with larger companies. You can start advertising with just ₹100–₹200 a day and still get results. Plus, Facebook gives you tools to target specific groups of people, like those in your city, people who visited your website, or even those who like similar brands.

    What This Guide Will Teach You

    This guide will help you learn:

    Why Use Facebook Ads?

    Facebook Ads are one of the easiest

    and most effective ways to grow your business online—especially if you're just starting.

    Huge User Base

    Facebook has more than 2 billion users every month. That's a huge number of people! No matter what product or service you sell, your target audience is probably already using Facebook or Instagram. It gives you the chance to show your ads to the right people at the right time. You can reach new customers who might never have heard about your business before.

    Advanced Targeting Options

    One of the best things about Facebook Ads is how well you can target your audience. You don't have to show your ads to everyone—you can be very specific. You can choose to target people by:

    It means you only spend your money showing ads to people who are more likely to be interested in what you're offering.

    Cost-Effective for All Budgets

    You don't need a big marketing budget to get started. Even with just ₹100 to ₹200 per day, you can run an ad and reach hundreds or even thousands of people. Facebook lets you control how much you spend and when your ads stop, so you never go over budget.

    Great for All Marketing

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    Goals

    Whether you want to:

    Facebook Ads can help you achieve your goals. It's flexible, powerful, and works for almost every type of business.

    Understanding the Basics of Facebook Ads

    If you're new to Facebook advertising, it's important first to understand how it all works. Let's go through the key things you need to know before creating your first ad.

    What is Facebook Ads Manager?

    Facebook Ads Manager is the main tool you'll use to create and manage your ads. It's like your control room for advertising. From this dashboard, you can:

    It may look a little complicated at first, but don't worry—you'll get the hang of it quickly!

    Boosted Posts vs. Facebook Ads

    You've probably seen the "Boost Post" button under your Facebook posts. Boosting a post is the simplest way to promote content. It helps more people see your post. But it has limited options.

    Facebook Ads, on the other hand, are more powerful. You create them inside Ads Manager. You get:

    If you're serious about advertising, Facebook Ads are the better choice.

    Types of Facebook Ads

    Here are some common ad types:

    Facebook Ads vs. Organic Reach

    Organic reach means how many people see your post without paying. But today, Facebook shows business posts to fewer people unless you pay. Facebook Ads make sure your message reaches the right audience.

    Setting Up Your Facebook Business Manager Account

    Before you start running Facebook Ads, you need to set up something called Facebook Business Manager. It is a free tool from Facebook that helps you organize and manage everything related to your ads—like your Facebook Page, Ad Account, payment methods, and more—all in one place.

    Step-by-Step Guide to Creating a Business Manager Account

    Follow these simple steps to get started:

    1. Go to business.facebook.com
    2. Click the "Create Account" button
    3. Enter your business name, your name, and business email address
    4. Click "Next" and fill in your business details, like address and phone number
    5. Click "Submit", and your Business Manager account will be ready!

    Now, you can manage your ads like a professional!

    Adding Your Facebook Page and Ad Account

    Once your Business Manager is set up, you need to connect your Facebook Page and Ad Account:

    This step connects everything so you can run ads from your business page.

    Facebook Pixel is a small piece of code you place on your website. It helps you:

    To install it, go to Events Manager inside Business Manager and follow the simple Pixel setup steps.

    Choosing Your Facebook Ad Objective

    When you create a Facebook ad, the first question Facebook asks is: "What is your goal?" In other words, what do you want people to do after seeing your ad?

    Facebook gives you different ad objectives to choose from. Picking the right one helps Facebook show your ad to people who are most likely to take that action.

    Awareness Objectives

    These are best when you just want to let people know your business exists.

    Use this if you're launching a new brand, product, or service and just want people to see your name.

    Consideration Objectives

    These are useful when you want people to interact with your business in some way.

    It is a good middle step before asking people to buy something.

    Conversion Objectives

    Use this when you're ready to make sales or collect leads.

    Choosing the Right Objective

    Ask yourself: What do I want from this ad?

    Start simple and test different objectives to see what works best.

    Defining Your Target Audience

    One of the best things about Facebook Ads is that you can choose exactly who sees your ad. Instead of showing your ad to random people, you can target those who are most likely to be interested in your business. It helps you save money and get better results.

    Core Audiences

    A Core Audience is based on basic details that people share on Facebook. You can target people by:

    For example, if you run a yoga studio in Jaipur, you can target women aged 25–45 in Jaipur who are interested in fitness and health.

    Custom Audiences

    Custom Audiences let you target people who already know about your business. These could be:

    It is a smart way to retarget warm leads—people who've already shown interest in you.

    Lookalike Audiences

    A Lookalike Audience is made up of new people who are similar to your best customers. Facebook finds them based on your existing audience data. It's a great way to reach fresh users who are likely to be interested in what you offer.

    Tips for Better Targeting

    Setting Your Ad Budget and Schedule

    Before you launch your Facebook ad, you need to decide two important things: how much money you want to spend and how long you want the ad to run. Facebook gives you flexible options so you can choose what works best for your budget and goals.

    Daily Budget vs. Lifetime Budget

    There are two main ways to set your ad budget:

    Both options are good. If you're just starting, the daily budget is easier to control.

    How Much Should Beginners Spend?

    Start small. You don't need to spend a lot at first. A daily budget of ₹100–₹500 is enough to test and see what works. Once you start getting good results, you can slowly increase your budget.

    Choosing Start and End Dates

    You can:

    Always keep an eye on how your ad is doing so you don't waste money.

    Tips to Avoid Wasting Money

    Creating Your Facebook Ad Step-by-Step

    Now that your account is ready and your budget is set, it's time to create your actual ad. It is where you design what people will see on Facebook or Instagram. Let's walk through it step by step.

    Choosing the Format

    Facebook offers different ad formats. Pick the one that fits your goal:

    Start with something simple, like a single image or video if you're new.

    Writing Compelling Ad Copy

    Your ad text should:

    Example: "Struggling with hair fall? Try our herbal oil – 100% natural and proven to work!"

    Keep your message short and to the point.

    Designing Eye-Catching Visuals

    Add a Strong Call-to-Action (CTA)

    Your CTA tells people what to do next. Examples include:

    Preview Before Launch

    Always preview your ad on both mobile and desktop to make sure it looks good, and everything is working. Then you're ready to launch!

    Tips to Make Your Facebook Ads Perform Better

    Once your ad is live, you want it to do well. Here are some simple tips to help your Facebook ads get better results:

    Keep Your Message Clear

    Don't try to say too much in one ad. Use simple words and focus on one main point. A clear message helps people quickly understand what you're offering.

    Use High-Quality Visuals

    Your image or video is the first thing people see. Make sure it's bright, clear, and attractive. Avoid blurry or dull pictures. Good visuals grab attention fast.

    A/B Test Your Ads

    Try different versions of your ad to see what works best. Change the headline, image, button, or text. It is called A/B testing. It helps you improve your ad step by step.

    Optimize for Mobile

    Most people use Facebook on their phones. Always check that your ad looks good on mobile. Use big text, clear images, and short videos.

    Monitor Comments and Engagement

    Keep an eye on what people are saying under your ad. Reply to questions and thank people for their interest. Engaging with your audience builds trust and can increase results.

    How to Track and Measure Ad Performance

    After your ad is running, it's important to check how well it's doing. Facebook gives you tools to see what's working and what's not. It helps you make smart decisions with your money.

    Key Metrics to Watch

    Here are some important numbers to look at:

    Use Facebook Ads Manager

    Facebook Ads Manager is where you check all these numbers. You can:

    Set Up Facebook Pixel

    Facebook Pixel is a small code you put on your website. It helps you:

    When to Stop, Scale, or Edit

    Edit ads that get clicks but no conversions (change image, text, or offer)

    Want to Learn or Get Help with Facebook Ads?

    Running Facebook ads can be overwhelming if you're just starting out. While this guide gives you a solid foundation, hands-on training can take your skills to the next level.

    If you're looking to master Facebook advertising, enrolling in a social media marketing course in Jaipur is a smart move. These courses teach you how to create engaging ads, set up targeting, manage budgets, and analyze results effectively. Plus, they offer real-time support and practical assignments to help you gain confidence.

    On the other hand, if you'd rather focus on running your business and leave the ad management to professionals, partnering with a social media marketing agency in Jaipur can save you time and improve your ROI. These agencies have expert teams that specialize in strategy, creative design, and analytics—so your campaigns deliver results without the guesswork.

    Whether you choose to learn or outsource, investing in Facebook Ads the right way can bring real growth to your business.

    Common Mistakes Beginners Should Avoid

    When you're new to Facebook Ads, it's easy to make mistakes. Don't worry—everyone makes them at first. But if you know what to avoid, you can save time, money, and effort. Here are some common mistakes beginners should watch out for:

    Not Setting a Clear Goal

    One of the biggest mistakes is running an ad without a clear goal. Ask yourself:

    If you don't know what you want, you won't know if your ad is working.

    Targeting the Wrong Audience

    If your ad is shown to the wrong people, you'll waste money. Don't target too broadly (like "all of India") or too narrowly. Try to find a balance. Use interests, age, location, and behaviours that match your ideal customer.

    Ignoring Ad Performance

    Many beginners set up an ad and forget about it. Always check how your ad is doing in Ads Manager. If it's not getting good results, make changes.

    Using Weak Images or Text

    Your ad must catch your attention fast. Don't use boring photos or too much text. Keep your message simple, clear, and helpful. Make sure your image or video is high quality.

    Not Testing Different Versions

    If you run only one version of your ad, you might miss out on better results. Try different headlines, images, and messages. It is called A/B testing, and it helps you learn what works best.

    Conclusion

    To run successful Facebook Ads, start by setting up your Business Manager, defining your ad goals, and choosing the right audience. Then, create an eye-catching ad with clear text and visuals, set your budget, and track your results through Ads Manager.

    Facebook Ads may seem a little confusing at first, but they're actually one of the easiest and most effective ways to promote your business—especially for beginners. With a small daily budget and smart targeting, you can reach the right people, grow your brand, and increase your sales or website traffic.

    Remember, it's okay to start small. Focus on testing different ad types, messages, and audiences. Over time, you'll learn what works best for your business. Don't forget to keep checking your ad performance and make changes when needed.

    Facebook Ads are not just about spending money—they're about spending smart. Even with just ₹100 per day, you can get great results if your ad is well-planned.

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