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How to Create SEO-Friendly URLs?

Rehan Raza
March 25, 2025
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    Have you ever wondered why your website doesn't appear on the first page of Google? There can be many reasons behind this, one being that your website URLs are incorrect. Nowadays, SEO (Search Engine Optimization) is important for every online business or blogger because it helps to bring your site to the top in the search engines. But one small part of SEO, which people often ignore, is SEO-Friendly URLs.

    So what is an SEO-Friendly URL? It is the address of your website that is easy for search engines (like Google) and understandable to your visitors. For example, if your URL is clean and short, people understand what will be found on that page by looking at it. In this blog, we will tell you step-by-step what SEO-Friendly URLs are, why they are important, and how to implement them on your WordPress website. If you want to improve your site's ranking and user experience, this guide is a great help. Let's get started!

    What is an SEO-Friendly URL?

    An SEO-Friendly URL is a web address that is short, clear, and accurately reflects the content of that page. It tells both search engines and users what the page is about. Let's understand this with an example:

    SEO-Friendly URL: www.example.com/seo-friendly-url

    It's clear from the look here that this page is about "SEO-Friendly URLs."

    Non-SEO-Friendly URL: www.example.com/post123?id=456

    Nothing is clear here. Neither the user knows what is on the page nor does the search engine easily understand it.

    A good URL contains keywords related to that page's topic. Also, it should be free from complex codes, numbers, or useless words.

    Benefits of SEO-Friendly URLs

    Why do URLs need so much attention? So let's understand its benefits in detail:

    Improves search engine rankings: Search engines like Google love clean and keyword-rich URLs. When your URL reflects the topic properly, Google can give it a higher ranking.

    Easy for users: If a user visits your URL, such as www.example.com/best-seo-tips, he immediately knows that SEO tips will be found here. This increases the chances of him clicking on the link.

    Easy to share links: Short and clean URLs are easy to share on social media, emails, or messages. For example, anyone can easily copy-paste www.example.com/seo-tips.

    Increases brand value: Clean and professional URLs make your website trustworthy.

    Rules for creating SEO-friendly URLs

    Now that we know why they are important, let's understand what to consider when creating them. Here are some simple rules:

    Keep URLs short and to the point

    URLs that are too long cause problems for users and search engines.

    Correct: www.example.com/seo-tips

    Incorrect: www.example.com/seo-tips-for-beginners-in-2025-with-examples

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    /wp:paragraph -->

    Tip: Do not exceed 3-5 words.

    Include the main keyword

    Make sure to include keywords related to your page's topic in the URL. For example, if your article is on "Digital marketing course,” the URL should contain "digital-marketing-course."

    Example: "seo-friendly-url" for this blog.

    Use hyphens (-): Always use hyphens to separate words. Do not use spaces or underscores (_).

    Correct: seo-friendly-url

    Incorrect: seo_friendly_url or seo friendly url

    Keep all letters lowercase

    Avoid capital letters, as they complicate the URL, and some servers may interpret it differently.

    Correct: seo-tips

    Incorrect: SEO-Tips

    Remove unnecessary words

    Do not put words like "the," "a," "an," "and" in the URL. They take up space and do not add any special meaning.

    Correct: best-seo-tools

    Incorrect: the-best-seo-tools

    Do not use Hindi or other language letters

    Always use Roman letters (English) in the URL, as search engines understand them better.

    Correct: kaise-banaye                 

    Incorrect: कैसे-बनाएं

    How to set SEO-Friendly URLs on WordPress?

    If you use WordPress [the world's most popular CMS (Content Management System)], it is very easy to create SEO-Friendly URLs. Here is the complete step-by-step process to implement it:

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    1. Login to WordPress dashboard: Go to your website's admin panel. For this, www.digitalmarketingcourseinjaipur.in/wp-admin is usually used. Log in by entering your username and password.
    2. Go to settings\permalink settings: After logging in, a menu will appear on the left side. Click "Settings" there, then select the "Permalinks" option. Here, you will get the option to change the URL structure.
    3. Select the "custom structure" option: In Permalink settings, you will see many options like "Plain," "Day and name," "Post name," custom structure, etc. If you want a select "custom structure"and enter /%postname%/ in "Custom Structure."
    4. Save settings: Click on the "Save Changes" button below. If everything goes well, all your site URLs will now be changed to an SEO-friendly structure.
    5. Customize the slug of each post: When you write a new post, the "Permalink" section will appear in the editor. Edit the slug (the last part of the URL) there. For example, the slug of this blog could be seo-friendly-url

    Tip: Put keywords in the slug and keep it short.

    Example: Suppose your site name is

    "www.digitalmarketingcourseinjaipur.in". After changing the permalink settings:

    Old URL: www.digitalmarketingcourseinjaipur.in/?p=123

    New URL: www.digitalmarketingcourseinjaipur.in/seo-friendly-url

    Avoid these mistakes

    People make some common mistakes while creating SEO-Friendly URLs. To avoid them:

    Don't put numbers or random codes: URLs like www.example.com/post123 don't make sense. Always use keywords.

    1. Don't write URLs in Hindi: Even if your content is in Hindi, use Roman letters in the URL. For example, 'kaise-banaye' is correct, not 'कैसे-बनाएं
    2. Don't change URLs frequently: If you change the old URL frequently, your ranking in search engines may fall. So plan well first.
    3. Don't stuff too many keywords: Creating a URL like www.example.com/seo-tips-seo-tools-seo-guide is incorrect. Keep it simple.

    Conclusion

    Creating SEO-friendly URLs is a small but very important step for the success of your website. It not only helps search engines like Google to understand your content but also gives users a better experience. In this guide, we told you what SEO-friendly URLs are, what are its benefits, and how to set them on WordPress. By following these easy steps, you can optimize your website's URLs and come up in search results.

    So why wait now? Implement these tips on your WordPress site today and see the difference. If you need more tips, let us know. Your website's success is our priority!

    Frequently Asked Questions

    To make a URL SEO-friendly, it should be short, descriptive, and include relevant keywords. Avoid unnecessary numbers, special characters, and long strings of random letters. Use hyphens (-) instead of underscores (_) to separate words and keep it as concise as possible while maintaining clarity. A well-structured URL improves user experience and helps search engines understand the page’s content.

    Creating an SEO-friendly link involves using clear and relevant anchor text, ensuring the link points to authoritative or contextually relevant pages, and keeping the URL structure clean. Internal links should help users navigate the site efficiently, while external links should be from high-quality sources to improve credibility. Proper link-building techniques, such as guest posting, social media sharing, and earning backlinks from reputable sites, enhance SEO performance.

    You can check if your URL is SEO-friendly by ensuring it is concise, includes keywords, and avoids unnecessary parameters or numbers. Tools like Google Search Console, Ahrefs, or Moz can analyze URL structure and flag any SEO issues. A well-optimized URL should be easy to read, relevant to the content, and free of dynamic query strings that make it complex for search engines and users.

    URL optimization involves structuring URLs to improve search engine visibility and user experience. The best practices include using lowercase letters, keeping URLs short and meaningful, incorporating primary keywords, and avoiding stop words like "and," "the," or "of." Redirecting old URLs properly and ensuring they load quickly also contribute to effective optimization. A clean and well-organized URL structure boosts ranking potential and makes navigation easier.

    Creating an SEO link requires a strategic approach that enhances both user experience and search engine rankings. The process starts by choosing relevant anchor text that naturally fits within the content while including targeted keywords. Internal linking should connect important pages within the website to improve navigation and SEO value, while external linking should be directed to high-authority sources to build credibility. Additionally, earning backlinks from reputable websites through guest blogging, digital PR, and social media sharing strengthens the link profile and boosts search rankings. By maintaining a clean URL structure, using descriptive and keyword-rich anchor text, and acquiring high-quality backlinks, an SEO-friendly link contributes significantly to organic growth.

    Rehan Raza

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