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10 April 2025,
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Website planning and analysis is the first step in the whole process of web development which determines its future success. This stage can take a lot of time because it requires wide research, correct planning, and analysis of all the variants to meet both the business goals and needs of website visitors. Website planning involves identifying appropriate aims and objectives of the business that would require the construction of the ‘website’; the common goals may include raising brand recognition, lead generation, or better customer experience. To successfully design a user-first website, it is crucial to properly define a target audience through the use of archetypical characters or personas, as well as identification of the users’ journey through a website.
Other than laying down goals, a detailed analysis of competitors’ websites offers much-needed information on aspects such as where the industry is, what is achievable, and where the business stands in relation to competitors. Structuring the website layout, content and links means that there is a rational and easy-to-understand sequence. Preceding this, the site and mobile views are optimized in terms of the layout, and other requirements like, responsiveness, SEO optimization, and page load speed are also addressed to improve performance and functionality.
Carrying out a content audit and recognizing the holes would assist businesses in abiding by their content consumers’ expectations and search engines. Finally, evolved design and features are resulted from usability testing and feedback. Conclusively, a systematic approach to website planning and analysis provides a framework that is followed when implementing a website, thus enabling the brand message to get across, have relevance to the users, and encompass the business agenda.
Explore our comprehensive digital marketing modules. We cover 100+ modules, 50+ marketing tools, and 8+ digital marketing certificates! Our course is designed to help you learn the skills you need for a successful career in digital marketing.
At Kevin Technocrats, we provide top-tier Digital Marketing training in Jaipur with AI tools. Our hands-on approach and strong focus on practical learning ensure a deep understanding of concepts. With a supportive classroom environment and a robust learning ecosystem, we empower even beginners to build confidence and excel. Over 3500 students have successfully launched their careers in digital marketing after joining our institute
Learn from highly experienced trainer with years of expertise in the field.
We offer 100% placement support to help you find a job in the digital marketing field.
We offer flexible batch timing to fit your schedule.
Learn digital marketing in modern classrooms, making the learning experience engaging and enjoyable.
We offer the opportunity to clear all your doubts with the trainer after each session, along with a dedicated doubt-solving session every week.
We provide practical experience with industry tools to help enhance your skills.
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Website planning is the initial stage of website development. It involves gathering ideas to define the website's purpose, visual design, functional features, and budget for its creation and maintenance.
Prepare for site mapping. Brainstorm content types. Decide on the main navigation. Establish secondary and tertiary hierarchy. Plan utility pages. Note page details and specifications. Choose page templates. Revise and refine your plan.
Site planning is crucial because it strategically organizes landscapes and structures to enhance functionality and beauty. It ensures compliance with legal and environmental standards while optimizing how people interact with their surroundings.
