Best Digital Marketing Course with AI and Placements | Starting from 16th Dec 2024

Search Engine Marketing

Course Duration

3 Months Course + 6 Months Internship

2hrs/day, 5Day/week

Learn > Implement > Practice

Upcoming Batch

16th December 2024,
08:00 am to 10:00 am

Become a professional marketer

Join Our Digital Marketing Course

Course Info

Next Batch

1 January 2025, 7am-9am

Book your seat @25k till 31 December

Offers for first 8 Seats Only

Course Modules

Explore our comprehensive digital marketing modules. We cover 100+ modules, 50+ marketing tools, and 8+ digital marketing certificates! Our course is designed to help you learn the skills you need for a successful career in digital marketing.

Module 1: Introduction to SEM

What is SEM and how it works in digital marketing?
Key differences between SEM (paid ads) and SEO (organic search).
Importance of SEM for businesses.
Basics of Google Ads, setting up an account, and keyword selection.
Writing good ad copy and managing budgets.

Module 2: Types Of Campaigns

Search Campaigns
Display Campaigns
Video Campaigns
Shopping Campaigns
Performance Max Campaigns
App Campaigns
Local Campaigns
Discovery Campaigns

Module 3: Google Search Ads

Search Campaign Setup
Keyword Research
Improve landing page quality.
Improve the ad quality and ranking on Google.
Target specific audiences (age, location, devices).
Create Ads Copy
Use tools for easier bulk ad management.
Add extra features to ads (e.g., links, contact info).

Module 4: Display Advertising

What display ads are and how to use them.
Create visually appealing ads.
Target audiences effectively (e.g., by behavior or location).
Make display campaigns perform better.

Module 5: Video Advertising

How YouTube ads fit into SEM.
Create video campaigns that grab attention.
Measure and improve video ad success.

Module 6: Shopping Campaigns

Use Google Shopping for promoting products.
Set up product listings and link with Merchant Center.
Optimize shopping ads for better sales results.

Module 7: SEM Analytics and Reporting

Use Google Analytics to track SEM campaigns.
Measure results with goals and key performance metrics.
Analyze data to improve ad campaigns.

Module 8: A/B Testing

Define Objectives and Hypotheses
Select and Segment the Audience
Design and Develop Variations
Implement Tracking and Analytics
Run the Test and Analyze Results

Module 9: Campaign Measurement

Reach and Impressions
Click-Through Rate (CTR)
Conversion Rate
Cost Metrics ( CPC,CPM,CPA)
Return on Investment
Bounce Rate
Quality Score

Module 10: Landing Page optimization

Clear and Compelling Value Proposition
Strong Call-to-Action (CTA)
Relevant and High-Quality Visuals
Social Proof and Trust Indicators
User-Friendly Design and Navigation

Search Engine Marketing Course Certificate

Industry-Recognized Credential
Enhance Your Professional Profile
Make Your Resume Stand Out
Boost Your Career Opportunities

Search Engine Marketing Learning Process

Setting SEO Goals

STEP 1

Keyword Research

STEP 2

Site Structure

STEP 3

Content Development

STEP 4

On-Page & Off-Page SEO

STEP 5

Paid advertising

STEP 6

Assignment

STEP 7

Why Choose Us?

At Digital Computer Classes, we provide top-tier Digital Marketing training in Jaipur with AI tools. Our hands-on approach and strong focus on practical learning ensure a deep understanding of concepts. With a supportive classroom environment and a robust learning ecosystem, we empower even beginners to build confidence and excel. Over 3500 students have successfully launched their careers in digital marketing after joining our institute

10+ Years Experienced Trainer

Learn from highly experienced trainer with years of expertise in the field.

100% Placement Assistance

We offer 100% placement support to help you find a job in the digital marketing field.

Flexible Batch Timing

We offer flexible batch timing to fit your schedule.

Hi-Tech Classrooms

Learn digital marketing in modern classrooms, making the learning experience engaging and enjoyable.

Doubt Solving Sessions

We offer the opportunity to clear all your doubts with the trainer after each session, along with a dedicated doubt-solving session every week.

Hands-on experience with tools

We provide practical experience with industry tools to help enhance your skills.

FAQ 1: What is search engine marketing?

Search engine marketing (SEM) is the practice of using advertising to boost your brand's visibility in search engine results. SEM employs a pay-per-click model to help companies reach their target audiences and enhance their presence in search engines.

FAQ 2: What's the difference between SEO and SEM?

The primary distinction between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) lies in their focus: SEO concentrates on optimizing a website to attract organic search traffic, whereas SEM encompasses both organic search optimization and paid advertising to drive traffic

FAQ 3: How can I become a search engine marketer?

To pursue a career in Search Engine Marketing: Education: Begin with a degree in marketing or a related field. Gain Experience: Start in entry-level SEM positions. Master Tools: Familiarize yourself with platforms like Google Ads, Bing Ads, and SEMrush. Stay Updated: Keep abreast of industry trends and developments

Want to Become a Digital Marketing Expert ?